• An explainer video I created for Validated that shows the product in action.

  • I designed the identity and brand for Validated, including the logo, typography and color scheme.

    I designed the identity and brand for Validated, including the logo, typography and color scheme.

  • The offer list was intended to provide a compelling, sleek format for users to discover participating business in their area.

    The offer list was intended to provide a compelling, sleek format for users to discover participating business in their area.

  • Each participating business sets offers that reward users with mobility credits if they hit a spending target.

    Each participating business sets offers that reward users with mobility credits if they hit a spending target.

  • The success popup included humorous "validations" each time an offer was unlocked.

    The success popup included humorous "validations" each time an offer was unlocked.

  • Users can select which mobility provider they want to redeem credits to.

    Users can select which mobility provider they want to redeem credits to.

  • Once credits are redeemed, they are either immediately applied to the selected service or a credit code is issued to the user via email, depending on the capabilities of the mobility service provider.

    Once credits are redeemed, they are either immediately applied to the selected service or a credit code is issued to the user via email, depending on the capabilities of the mobility service provider.

  • It was important to us that users could dive into the Validated app without being forced through a lengthy signup first. However, there was no way for them to earn or hold credits unless they completed signup.

    It was important to us that users could dive into the Validated app without being forced through a lengthy signup first. However, there was no way for them to earn or hold credits unless they completed signup.

  • Once a user completed signup, the credit store & redemption options unlocked.

    Once a user completed signup, the credit store & redemption options unlocked.

Validated iOS

Product Design

Brief

As the CPO of Validated for 3 years, I designed many iterations of our mobile and web apps, from MVP on up.  This was the last version of our iOS app prior to the company switching to a mobile web based product.  As a product focused on retail and hospitality, the design needed to have an up-market look while also elevating the partner brands that featured in the app.  As a first-to-market product in the multi-modal mobility space, a primary challenge was to make the concept understandable and accessible to users that would be encountering it for the first time.